In addition to high quality artwork, licensors can expect a hands-on partnership with Giordano. As an artist who has been working within the licensing industry for the past 30 years, Giordano has a keen understanding of manufacturers’ requirements that allow him to anticipate the project manager’s needs when he is developing art. This means more than just meeting deadlines; Giordano understands production limitations and knows who the “end user” is.
Greg’s work has been licensed to over 1,000 manufacturers,
Greg understands the language and challenges
facing manufacturers in today’s retail environment. A license begins as a meeting with Greg to first identify business objectives, and select appropriate art collections for target audiences, creating a strategic vision. Greg then works with clients to determine if the art selected needs to be adapted for the specific product needs, or if newly created art is required. Greg will become a partner in the process, providing access to comprehensive art archives, and offering creative consultation and product development as needed.
and he has worked directly to develop product lines with major retailers worldwide. Of his current licensing partners, many have maintained product lines using Greg’s art for over 15 years. Whether expanding existing product lines or launching new ones, Giordano continually succeeds in building licensing programs through his commitment to fast response and communications, quick turnarounds, and working hand-in-hand with manufacturers to help streamline the entire process.
Greg exhibits and attends the largest trade shows in the industry, along with numerous other art, gift, and trade shows throughout the world. Some shows where you can find Greg:
- Toy Fair
- Licensing Expo
Greg has been painting all his life. His father Joseph Giordano was a groundbreaking professional in the art licensing field, and he instilled a love for drawing and sketching in Greg at a young age. After studying at the School of Visual Arts in New York City, Greg went on to further cultivate his career as a wildlife artist, and then developed his own business in the licensing industry.
When he’s not painting, you’ll find Greg visiting art galleries, hitting antique and flea markets, hiking and spending time outdoors and attending antique car shows. He resides in Ridgefield, CT. with his wife Joyce and daughter Jessica. His property is home to deer, fox, coyote, turkey, beaver and many different species of birds. Local farms provide inspiration for his horse paintings.